Delivery and Evaluation
Our motto could be ‘what you can’t measure, you can’t manage’. So as an agency steeped in direct marketing best practice, we don’t consider our part in a campaign to over until the analysis and evaluation are done. We’re looking for lessons to be learned. What worked. What could have worked better. What there is to build on. What to wave goodbye to forever. We bring all that knowledge to bear onto the next brief – then we start the Wish process all over again.