Strategy
There are those, and we all know who they are, who get to work on a client’s business by sticking a freshly-wetted finger in the air and seeing which direction the wind blows. But that’s not the Wish way. With every client’s business, we look first and foremost at past achievements, the competitive landscape, trends and forecasts and more – and only when we’ve got the planning and the strategy sorted out do we get cracking with a will.